SMB CHICAGO 2015
MAXIMIZING YOUR MARKETING
(9:15 - 10:00 am)
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. We will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and no-cost strategies to improve sales, develop your company’s image, and build your bottom line.
- Presented by Brian Powers, Hy Lo Marketing
BUILDING YOUR BRAND
(10:00 - 10:45 am)
We cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer.
- Presented by Alex Magana, Handcut Designs
YOUR BRAND & SOCIAL MEDIA
(11:00 - 12:00 pm)
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, we will explain how to build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
- Presented by Heather Carper and Henri Parker, Social Media Experts
SIMPLIFYING YOUR SALES
(12:30 - 2:30 pm)
Simplifying your sales process requires new skills, tools and techniques. We will explore sales techniques that work, the importance of building a relationship between your customer and your brand and the seven important mantras to live by in selling.
- Presented by Rhea Steele, Blue Ocean Logic et al
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Website designed and managed by Hy Lo Marketing